Reaching a teenager isn’t easy. They have a language all their own. And lucky for our clients, we speak it. We know when, how and where to reach this on-the-go, tech-savvy group. And we’ve been helping Journeys do just that by staying relevant and cool with this audience for years. With close to 1,200 stores across the United States, Canada and Puerto Rico, Journeys has established itself as THE destination for branded footwear for teens. The brand is recognized by teens everywhere.
When I first entered this relationship, Journey’s was a 20-store mall retailer. My strategy was to bring “attitude” in every aspect of the work we created. To make sure that the customers could identify with the Brand, we implemented using “real kids” instead of traditional models. I was challenged by Journeys to develop and to continually reinvent their marketing, with the objective of branding as well as driving multi-channel traffic to stores, web, and catalog.
